About Lili

LiliChérie is inspired by the women who taught me that beauty is found in the smallest rituals.

From moments spent watching my grandmother get ready to years working as a makeup artist, beauty has always been about more than makeup. It is about confidence, self care, and taking a moment for yourself.

LiliChérie was created to bring that feeling into everyday life.

LiliChérie carries the name of my grandmother, Lili, the woman who first introduced me to beauty.

She believed that taking care of yourself was an act of self respect. No matter her age, she never skipped her daily ritual. Sitting in front of her mirror with her kohl, she found joy in the simple moments of getting ready. To her, beauty was never about perfection. It was about feeling confident, polished, and true to yourself.

As I grew older, people began calling me “Lili Lzghire,” the little Lili. The resemblance wasn’t just in appearance, but in the love we shared for beauty, self care, and the details that make everyday rituals feel special.

Today, that love lives on through LiliChérie.

My name is Nagham Bou Zerdane, and my journey in beauty began at the age of 16.

What started as glamming friends and family for graduations, parties, and weddings quickly became something more. With every face I worked on, I realized that making people look and feel their best was all I wanted to do. Becoming a makeup artist wasn’t just a passion. It became my purpose.

As my career grew, so did my understanding of beauty. Clients would often ask about the products I was using, but the truth was that my technique rarely relied on a single product. I was constantly mixing foundations, blending concealers, and layering different blushes to create the exact finish I envisioned. I was always searching for the perfect texture, shade, and formula to achieve the soft, effortless glamour I love.

Over time, I realized I wanted to create products that reflected my artistry and the way I approach makeup. Products that felt intuitive, versatile, and easy to use. Products that could help anyone achieve beautiful results while still looking like themselves.

LiliChérie is a reflection of everything I love about makeup. Enhancing natural beauty, celebrating individuality, and creating confidence through the smallest details.

For me, makeup has always been more than a routine. It is a confidence boost, a form of self expression, and a way to celebrate who you are. LiliChérie is my way of sharing that feeling with others.

A love letter to beauty, inspired by the woman who started it all. ♡